













Seller's Course
Our exclusive market updates will help you stay ahead of the curve with our up to minute market updates. From the latest listings, price trends and days on market, we ensure you will have all the information you need to make informed decisions on your sale. East Bay’s real estate landscape is dynamic, and with our expert analysis you will always be well informed and in the know.
Selling a home can be an exciting but also challenging experience. If you're planning to sell your East Bay home, it's important to be prepared and aware of what to expect throughout the process. This short guide is designed to provide savvy sellers like you with valuable insights and tips to navigate the sale of your property successfully.
DOWNLOAD TO ACCESS:
The Complete Guide to Selling A Home

Spring is here!
The Spring Real Estate Market is thriving, and we are seeing a significant increase in demand for homes in Voorhees, especially from millennials.
In fact, the current absorption rate in our area is only 3 months, which means that if no more homes come on the market, we will only be able to sustain the current demand for up to 3 months.
This is great news for anyone considering selling their home, as the high demand can lead to a boost in your bottom line.
If you are thinking about selling your home, now is the perfect time to do so. To get started, it's essential to focus on your curb appeal, which can significantly impact the value of your property. That's why we've put together a helpful checklist to help you get started.
Friendly reminder: Before you make a repair, be sure to check with a real estate agent to make sure it is worth your return on investment. Feel free to Book A Call with me if you have any questions or want a free consultation!
Are you a little behind on your spring cleaning? Grab a copy of the Ultimate Spring Cleaning Checklist that was featured last month.

30 Day Plan to Prepare Your Home for Sale
Monthly The Mashore Group Newsletter

DOWNLOAD TO ACCESS:
The Complete Guide to Selling A Home
market Updates
buying new construction? buyer beware
Local market update
NAR's Commission Settlement:
National Market Update
Buyer Tips
Community Videos
3 best sandwich Shops
Best Burrito in Brentwood
Best Hot Dogs in Brentwood
MJ's Cafe in brentwood
Welcome To The Virtual Seller Course For
East BAy
If you are a homeowner either thinking about selling or already made the decision to sell, but still have questions or concerns regarding the process, price or anything else, you are in the right place.
This free seller course will give you the exact step by step blueprint on everything you need and guide you through the selling process, so you can make the best decision on selling your home for top dollar.
You will learn about marketing your home, timelines, pricing, negotiations and so much more.
Take a look around and let us show how we can help you.

Krista Mashore | Realtor & Broker
The Mashore Group
Brokered by eXp Realty
DRE # 01346304
MEET THE TEAM
Here's your team that will help you throughout the
entire selling & buying process

Krista Mashore Realtor & Broker
DRE # 01346304

DRE #02195224


Krista Mashore | Realtor & Broker
DRE # 01346304


Jaynlin Slone | Marketing and Seller Specialist
DRE #02195224
Welcome To The Virtual Seller Seminar Library
Learn the latest and most up to date marketing and sales tactics
to sell your home for top dollar.
The Pre-Market Quiz
"Will your home pass the test before going to market?"
Learn how to sell your home for top dollar right now
You may need to make a few changes before selling
Pre-Market Timelines
"Let's talk about the timelines before listing a home with us."
What you should expect when getting your home ready to sell
How to maximize the return on your investment
Timing
"How quickly will my home sell? This is a common question we get."
Learn about the market climate and absorption rates
The market climate will determine how quickly your home will sell
Marketing Your Home
"The importance of marketing your home properly."
Digital marketing exposes your property to the masses
Negotiation will be key in selling you home
Pricing your home is not as easy as checking Zillow
Home Valuation
"How do you determine what your house is worth?"
Pricing your home right
Factors to consider are size, condition, location, marketing, and negotiating
Underpricing and overpricing your home will cause you to lose money
Is Zillow Accurate?
"Should I use Zillow as an accurate evaluation of my home’s value?"
Zillow is an algorithm based on public data
Zillow has never seen the inside of your home and it’s a computer
Zillow comes up with the value based upon what your neighbors are selling for
What to Disclose?
To disclose or not to disclose
This is vital to ensure that you are safe during and after the sale
Over-disclosure is better than under-disclosure
Receiving Offers
"How do you know if you should accept the offer you just got?"
What if you don't receive the amount of offers you were hoping for?
What happens if we have more than one offer?
Good Time to Sell?
"Are we heading into a recession and is now a good time to buy and sell?"
If you're fearful of selling due to a recession, you may want to think again
Remember, it's all relative
Negotiations
"How to negotiate like a master to make sure you get the most out of your home?"
How to get top dollar when selling
Walking away with the most amount of money in your pocket
Inspections?!
"Should you get inspections done prior to listing my home?"
The advantages of having inspections done prior to listing
Saves you time and money
Curb Appeal
How to make a good first impression
How to get maximum exposure and top dollar
There are simple tricks that can save you money and maximize the return on your investment at the same time
Should I Take the First Offer?
NO NO NO!
The goal is for your home to be seen by the masses
Then, to get the highest and best price and terms for your home
What Are Contingencies?
"When a buyer has made an offer on a home and the seller has accepted it but the final sale is contingent on certain criteria being met."
This criteria, or contingencies, typically fall under four major categories: appraisal, loan approval, inspections and reports & disclosures
Contingency Timeframes
"Now we're in contract prior to contingencies being removed. Now we're in business."
The buyer now will secure their loan, have their inspections on the property, and review all of the reports and disclosures
WANT TO GET A FREE CUSTOM MARKET PROPOSAL?
Go to the next page to request a custom market proposal for your specific home
Krista Mashore is the CEO of two multimillion-dollar companies. As one of the Top 1% of REALTORS® nationwide, Krista has sold over 2,300 homes since entering the field in 2001. She is known as the Digital Marketing Queen and Yahoo Finances #1 Digital Marketer to watch out for in 2021.
As the Broker/Owner of The Mashore Group and CEO of Krista Mashore Coaching, she has put together an unbeatable team whose primary focus and goal are happy clients with highly successful outcomes.
Author of six best-selling books, Krista now coaches and trains agents and professionals to become experts in the digital marketing space. She has currently made 25+ million utilizing her proven strategies in one business alone. Krista’s ultimate goal is to help clients, and her community in any way she can. She lives with her husband Steve and her two dogs Pepper and Stormi in Contra Costa County in Northern California. When she is not coaching and helping her team sell houses, she enjoys cooking, reading, taking classes and boating with her family.

Is Now a Good Time to Sell a Home in Brentwood, CA?
You’re not alone. With changing interest rates, mixed headlines, and stories from friends or neighbors, it can be hard to tell what’s actually happening in the Brentwood housing market versus what’s just noise.
In this guide, we’ll break it down clearly and honestly so you can decide whether selling now makes sense for you, not just “the market.”
We’ll cover:
What’s really happening in the Brentwood market right now
When selling now makes sense and when it doesn’t
Common mistakes Brentwood sellers are making
How timing, pricing, and strategy matter more than headlines
National real estate headlines can be misleading. Real estate is hyper-local, and what’s happening across the country often doesn’t reflect what’s happening in Brentwood, CA 94513.
Here’s what we consistently see in the Brentwood market:
Well-prepared, correctly priced homes are still selling
Buyers are more selective, but serious buyers are active
Homes that are priced too high or poorly presented sit longer
Sellers who rely on last year’s pricing expectations struggle
The biggest shift isn’t demand disappearing, it’s buyers becoming more cautious and educated.
That means strategy matters more now than it did during peak frenzy years
The better question isn’t just “Is now a good time to sell?”
It’s:
“Is now a good time for me to sell given my goals, timeline, and equity?”
Here are the three questions we walk through with every Brentwood homeowner.
If you have a strong life reason, timing the market perfectly becomes far less important.
Common reasons Brentwood homeowners sell:
Growing families need more space
Downsizing
Job relocation
Desire to move closer to schools, family, or amenities
Lifestyle changes
If the move is driven by life, not speculation, there is usually a smart way to sell even in a shifting market.
Your next step matters just as much as the sale itself.
Ask yourself:
Are you buying another home in Brentwood?
Are you relocating out of the area?
Are you renting temporarily?
If you’re buying in the same market:
You sell and buy under similar conditions
A “slower” market can actually help you as a buyer
This is often overlooked, but it’s critical when deciding if now is the right time.
Many Brentwood homeowners have built significant equity over the past several years.
Equity gives you:
Flexibility
Stronger negotiating power
More options for your next move
In many cases, even if prices have softened slightly from peak levels, sellers are still in a very strong position overall.
Selling now may be a smart move if:
You have meaningful equity
Your home is in good condition or can be easily prepared
You are pricing based on today’s market, not last year’s
You have a clear plan for what’s next
You want to avoid increased competition later
Many homeowners wait for a “perfect” market — and miss very good opportunities that were right in front of them.
Sometimes waiting is the right call.
You may want to pause if:
You need top-of-the-market pricing to make a move work
Your home requires major renovations you’re not ready to do
You’re unsure about your next step after selling
You’re selling purely out of fear rather than strategy
A good local agent should be comfortable saying “not yet” when it’s in your best interest.
This is where many sellers lose money and time.
Buyers are educated. Overpricing leads to:
Fewer showings
Longer days on market
Price reductions that weaken your position
In today’s market:
Clean, staged, move-in-ready homes stand out
Small improvements often bring large returns
First impressions matter more than ever
Waiting too long to adjust pricing often costs more than pricing correctly from the start.
In Brentwood, success today comes from:
Accurate local pricing
Strategic launch timing
Professional marketing
Clear positioning against competing listings
Homes don’t just “sell themselves” anymore — but the right strategy still produces strong results.
This is why two similar homes can have very different outcomes.
There’s no universal answer but there is a right answer for your situation.
For many Brentwood homeowners:
Yes, selling now can still make sense
Especially with the right pricing and preparation
And a clear plan for what comes next
The key is clarity, not guesswork.
Prices have adjusted from peak levels, but well-priced homes continue to sell. The market has normalized, not collapsed.
Yes. Serious buyers are still looking, especially for homes that are priced correctly and move-in ready.
Interest rates matter, but buyer demand, inventory, and pricing strategy often matter more than trying to time rate changes.
If you’re considering selling and want a clear, data-backed answer specific to your home and neighborhood, the next step is simple:
Review your home’s current market value
Look at recent Brentwood sales (not online estimates)
Understand your equity and options
Decide whether selling now aligns with your goals
A short conversation can often save months of uncertainty.
The Mashore Group
Krista Mashore & Jaynlin Slone
44 Sycamore Ave
Brentwood, CA 94513
925-325-4663
https://www.TheMashoreGroup.com
"Our first ever home sale. Krista and her team made the experience so smooth. From our first meeting to the last it was all about us and how they made it an enjoyable experience. They were all unbelievably attentive and responsive to our needs.
"My father in law passed and we needed to sell his house. We met with three different agents and we quickly decided to go with Krista. Krista and her team are very knowledgeable, energetic and at the top of their game. Everything was spot on."
"Krista and her team were excellent. We bought a home while on vacation. We relied on her staff to not only view the house but she positioned us so well, that we followed her advice and we got the house for the price we wanted. Thank you!
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