SELLER'S COURSE

Here's What You Need to Know About Selling a Home in the East Bay...

SELLER'S COURSE

Here's What You Need to Know About Selling a Home in the East Bay...

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Seller's Course

Savvy Seller Course Intro

Module 1: Choosing Your Agent

Module 2: Marketing in Today's World

Module 3: Supercharging Traditional Marketing

Module 4: Compensation Commissions

Module 5: Savvy Negotiations

Module 6: The Importance of Communications

Module 7: Savvy Sellers Goals and Priorities

Module 8: Getting Clarity

Module 9: How to Prepare for a Great Sale

Module 10: Do's and Don'ts When Selling Your Home

Module 11: Should Sellers Offer Buyer Compensation

Module 12: The Buyer Representation

Agreement

Module 13: The Listing Agreement

Module 14: The Purchase Agreement

Module 15: Which Offer Should You Choose

Exclusive Market Updates

We know selling a property can be stressful and overwhelming! That’s why we got you covered. With the right team by your side, we will guide and navigate you through the selling  process to help you make informative decisions and get the best terms possible on your sale!

Our exclusive market updates will help you stay ahead of the curve with our up to minute market updates.  From the latest listings, price trends and days on market, we ensure you will have all the information you need to make informed decisions on your sale.  East Bay’s real estate landscape is dynamic, and with our expert analysis you will always be well informed and in the know.


Considering Selling?

Selling a home can be an exciting but also challenging experience. If you're planning to sell your East Bay home, it's important to be prepared and aware of what to expect throughout the process. This short guide is designed to provide savvy sellers like you with valuable insights and tips to navigate the sale of your property successfully.

DOWNLOAD TO ACCESS:

The Complete Guide to Selling A Home

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Spring is here!

The Spring Real Estate Market is thriving, and we are seeing a significant increase in demand for homes in Voorhees, especially from millennials.

In fact, the current absorption rate in our area is only 3 months, which means that if no more homes come on the market, we will only be able to sustain the current demand for up to 3 months.

This is great news for anyone considering selling their home, as the high demand can lead to a boost in your bottom line.

If you are thinking about selling your home, now is the perfect time to do so. To get started, it's essential to focus on your curb appeal, which can significantly impact the value of your property. That's why we've put together a helpful checklist to help you get started.

Friendly reminder: Before you make a repair, be sure to check with a real estate agent to make sure it is worth your return on investment. Feel free to Book A Call with me if you have any questions or want a free consultation!

Are you a little behind on your spring cleaning? Grab a copy of the Ultimate Spring Cleaning Checklist that was featured last month.

Preparing for a possible move? Click below to check out our moving checklist to get your whole house ready for the next home!


DOWNLOAD TO ACCESS:

30 Day Plan to Prepare Your Home for Sale

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DOWNLOAD TO ACCESS:

The Complete Guide to Selling A Home

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NAR's Commission Settlement:

Understanding Buyer's Agent Compensation

National Market Update

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Welcome To The Virtual Seller Course For

East BAy

If you are a homeowner either thinking about selling or already made the decision to sell, but still have questions or concerns regarding the process, price or anything else, you are in the right place.

This free seller course will give you the exact step by step blueprint on everything you need and guide you through the selling process, so you can make the best decision on selling your home for top dollar.

You will learn about marketing your home, timelines, pricing, negotiations and so much more.

Take a look around and let us show how we can help you.

Krista Mashore | Realtor & Broker

The Mashore Group

Brokered by eXp Realty

DRE # 01346304

MEET THE TEAM

Here's your team that will help you throughout the

entire selling & buying process

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Krista Mashore  Realtor & Broker

DRE # 01346304

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Jaynlin Slone Marketing and Seller Specialist

DRE #02195224

Krista Mashore |  Realtor & Broker

DRE # 01346304

Jaynlin Slone | Marketing and Seller Specialist

DRE #02195224

Welcome To The Virtual Seller Seminar Library

Learn the latest and most up to date marketing and sales tactics

to sell your home for top dollar.

The Pre-Market Quiz

"Will your home pass the test before going to market?"

  • ​Learn how to sell your home for top dollar right now

  • ​You may need to make a few changes before selling

Pre-Market Timelines

"Let's talk about the timelines before listing a home with us."

  • What you should expect when getting your home ready to sell

  • How to maximize the return on your investment

Timing

"How quickly will my home sell? This is a common question we get."

  • ​Learn about the market climate and absorption rates

  • ​The market climate will determine how quickly your home will sell

Marketing Your Home

"The importance of marketing your home properly."

  • Digital marketing exposes your property to the masses

  • Negotiation will be key in selling you home

  • Pricing your home is not as easy as checking Zillow

Home Valuation

"How do you determine what your house is worth?"

  • ​Pricing your home right

  • ​Factors to consider are size, condition, location, marketing, and negotiating

  • Underpricing and overpricing your home will cause you to lose money

Is Zillow Accurate?

"Should I use Zillow as an accurate evaluation of my home’s value?"

  • ​Zillow is an algorithm based on public data

  • ​Zillow has never seen the inside of your home and it’s a computer

  • ​Zillow comes up with the value based upon what your neighbors are selling for

What to Disclose?

To disclose or not to disclose

  • This is vital to ensure that you are safe during and after the sale

  • Over-disclosure is better than under-disclosure

Receiving Offers

"How do you know if you should accept the offer you just got?"

  • What if you don't receive the amount of offers you were hoping for?

  • What happens if we have more than one offer?

Good Time to Sell?

"Are we heading into a recession and is now a good time to buy and sell?"

  • ​If you're fearful of selling due to a recession, you may want to think again

  • Remember, it's all relative

Negotiations

"How to negotiate like a master to make sure you get the most out of your home?"

  • ​How to get top dollar when selling

  • ​Walking away with the most amount of money in your pocket

Inspections?!

"Should you get inspections done prior to listing my home?"

  • ​The advantages of having inspections done prior to listing

  • ​Saves you time and money

Curb Appeal

How to make a good first impression

  • How to get maximum exposure and top dollar

  • There are simple tricks that can save you money and maximize the return on your investment at the same time

Should I Take the First Offer?

NO NO NO!

  • The goal is for your home to be seen by the masses

  • Then, to get the highest and best price and terms for your home

What Are Contingencies?

"When a buyer has made an offer on a home and the seller has accepted it but the final sale is contingent on certain criteria being met."

  • This criteria, or contingencies, typically fall under four major categories: appraisal, loan approval, inspections and reports & disclosures

Contingency Timeframes

"Now we're in contract prior to contingencies being removed. Now we're in business."

  • The buyer now will secure their loan, have their inspections on the property, and review all of the reports and disclosures

WANT TO GET A FREE CUSTOM MARKET PROPOSAL?

Go to the next page to request a custom market proposal for your specific home

Lets Get You Prepared To Sell A Home

Krista Mashore | Realtor & Broker

DRE # 01346304

Meet Krista Mashore

Krista Mashore is the CEO of two multimillion-dollar companies. As one of the Top 1% of REALTORS® nationwide, Krista has sold over 2,300 homes since entering the field in 2001. She is known as the Digital Marketing Queen and Yahoo Finances #1 Digital Marketer to watch out for in 2021.

As the Broker/Owner of The Mashore Group and CEO of Krista Mashore Coaching, she has put together an unbeatable team whose primary focus and goal are happy clients with highly successful outcomes.

Author of six best-selling books, Krista now coaches and trains agents and professionals to become experts in the digital marketing space. She has currently made 25+ million utilizing her proven strategies in one business alone. Krista’s ultimate goal is to help clients, and her community in any way she can. She lives with her husband Steve and her two dogs Pepper and Stormi in Contra Costa County in Northern California.  When she is not coaching and helping her team sell houses, she enjoys cooking, reading, taking classes and boating with her family.

Visit our blogs for more real estate tips, home tips, and local information!

Sell Home

Is Now a Good Time to Sell a Home in Brentwood, CA?

January 06, 20265 min read


Is Now a Good Time to Sell a Home in Brentwood, CA?

Brentwood

If you’re a homeowner in Brentwood, CA, you’ve probably asked yourself this exact question:
“Is now a good time to sell my home?”

You’re not alone. With changing interest rates, mixed headlines, and stories from friends or neighbors, it can be hard to tell what’s actually happening in the Brentwood housing market versus what’s just noise.

In this guide, we’ll break it down clearly and honestly so you can decide whether selling now makes sense for you, not just “the market.”

We’ll cover:

  • What’s really happening in the Brentwood market right now

  • When selling now makes sense and when it doesn’t

  • Common mistakes Brentwood sellers are making

  • How timing, pricing, and strategy matter more than headlines

What’s Really Happening in the Brentwood Housing Market?

National real estate headlines can be misleading. Real estate is hyper-local, and what’s happening across the country often doesn’t reflect what’s happening in Brentwood, CA 94513.

Here’s what we consistently see in the Brentwood market:

  • Well-prepared, correctly priced homes are still selling

  • Buyers are more selective, but serious buyers are active

  • Homes that are priced too high or poorly presented sit longer

  • Sellers who rely on last year’s pricing expectations struggle

The biggest shift isn’t demand disappearing, it’s buyers becoming more cautious and educated.

That means strategy matters more now than it did during peak frenzy years


The better question isn’t just “Is now a good time to sell?”
It’s:

“Is now a good time for me to sell given my goals, timeline, and equity?”

Here are the three questions we walk through with every Brentwood homeowner.

1. What’s Driving Your Move?

If you have a strong life reason, timing the market perfectly becomes far less important.

Common reasons Brentwood homeowners sell:

  • Growing families need more space

  • Downsizing

  • Job relocation

  • Desire to move closer to schools, family, or amenities

  • Lifestyle changes

If the move is driven by life, not speculation, there is usually a smart way to sell even in a shifting market.

2. What Will You Do After You Sell?

Your next step matters just as much as the sale itself.

Ask yourself:

  • Are you buying another home in Brentwood?

  • Are you relocating out of the area?

  • Are you renting temporarily?

If you’re buying in the same market:

  • You sell and buy under similar conditions

  • A “slower” market can actually help you as a buyer

This is often overlooked, but it’s critical when deciding if now is the right time.

3. How Much Equity Do You Have?

Many Brentwood homeowners have built significant equity over the past several years.

Equity gives you:

  • Flexibility

  • Stronger negotiating power

  • More options for your next move

In many cases, even if prices have softened slightly from peak levels, sellers are still in a very strong position overall.


When Selling Now in Brentwood Makes Sense

Selling now may be a smart move if:

  • You have meaningful equity

  • Your home is in good condition or can be easily prepared

  • You are pricing based on today’s market, not last year’s

  • You have a clear plan for what’s next

  • You want to avoid increased competition later

Many homeowners wait for a “perfect” market — and miss very good opportunities that were right in front of them.


When It Might Be Better to Wait

Sometimes waiting is the right call.

You may want to pause if:

  • You need top-of-the-market pricing to make a move work

  • Your home requires major renovations you’re not ready to do

  • You’re unsure about your next step after selling

  • You’re selling purely out of fear rather than strategy

A good local agent should be comfortable saying “not yet” when it’s in your best interest.

Common Mistakes Brentwood Sellers Are Making Right Now

This is where many sellers lose money and time.

1. Overpricing Based on Old Market Conditions

Buyers are educated. Overpricing leads to:

  • Fewer showings

  • Longer days on market

  • Price reductions that weaken your position

2. Ignoring Presentation

In today’s market:

  • Clean, staged, move-in-ready homes stand out

  • Small improvements often bring large returns

  • First impressions matter more than ever

3. Chasing the Market Down

Waiting too long to adjust pricing often costs more than pricing correctly from the start.

Strategy Matters More Than Timing

In Brentwood, success today comes from:

  • Accurate local pricing

  • Strategic launch timing

  • Professional marketing

  • Clear positioning against competing listings

Homes don’t just “sell themselves” anymore — but the right strategy still produces strong results.

This is why two similar homes can have very different outcomes.

So… Is Now a Good Time to Sell a Home in Brentwood CA?

There’s no universal answer but there is a right answer for your situation.

For many Brentwood homeowners:

  • Yes, selling now can still make sense

  • Especially with the right pricing and preparation

  • And a clear plan for what comes next

The key is clarity, not guesswork.

Frequently Asked Questions

Are home prices dropping in Brentwood CA?

Prices have adjusted from peak levels, but well-priced homes continue to sell. The market has normalized, not collapsed.

Are buyers still active in Brentwood?

Yes. Serious buyers are still looking, especially for homes that are priced correctly and move-in ready.

Should I wait until interest rates go down?

Interest rates matter, but buyer demand, inventory, and pricing strategy often matter more than trying to time rate changes.

Next Steps

If you’re considering selling and want a clear, data-backed answer specific to your home and neighborhood, the next step is simple:

  • Review your home’s current market value

  • Look at recent Brentwood sales (not online estimates)

  • Understand your equity and options

  • Decide whether selling now aligns with your goals

A short conversation can often save months of uncertainty.

The Mashore Group
Krista Mashore & Jaynlin Slone
44 Sycamore Ave
Brentwood, CA 94513
925-325-4663
https://www.TheMashoreGroup.com



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Krista Mashore

Krista Mashore is in the top 1% of coaches nationwide and has been a Top 1% real estate agent for 20 years. Krista is the author of five best selling books focusing on digital marketing and was named Yahoo Finance’s number 1 digital marketer to watch in 2021! She can also be found among the top 125 most impactful leaders in 2022 alongside Tony Robbins according to Success Magazine. She has been featured in Forbes, Inman News, The Wall Street Journal, NBC, Fox, and many more! Krista recently went from zero to 48 million dollars in just five years. She is the recipient of 11 Two Comma-Club Awards, 2 Two Comma Club X Award, and one Two Comma Club C Award. Krista has a masters degree in curriculum and instruction. Always being a teacher at heart, she loves serving people and has turned her attention to sharing the secrets of her successes by coaching agents and professionals across the nation. Through her coaching, teaching, speaking and training, Krista is revolutionizing the way agents and professionals market themselves online. She offers an innovative step-by-step approach on how agents and entrepreneurs can gain a massive digital footprint.

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WHAT PEOPLE ARE SAYING ABOUT THE MASHORE GROUP

"The Mashore Group Is The Way To Go For A Successful Home Sale."

"Our first ever home sale. Krista and her team made the experience so smooth. From our first meeting to the last it was all about us and how they made it an enjoyable experience. They were all unbelievably attentive and responsive to our needs.

- Jerry & Liqin A.

"The Strategy, Marketing And Pricing On The House Were Spot On."

"My father in law passed and we needed to sell his house. We met with three different agents and we quickly decided to go with Krista. Krista and her team are very knowledgeable, energetic and at the top of their game. Everything was spot on."

- Shaun & Heather B.

"We Followed Her Advice And We Got The House For The Price We Wanted."

"Krista and her team were excellent. We bought a home while on vacation. We relied on her staff to not only view the house but she positioned us so well, that we followed her advice and we got the house for the price we wanted. Thank you!

- Michael & Laura N.

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